Ahmad Chehade

Chief Marketing Officer at Panda Retail Company – Savola Group

Ahmad Chehade is an accomplished marketing and business strategy professional with extensive experience in leadership roles. Currently serving as Chief Marketing Officer and Business Strategy Consultant at Panda Retail Company – Savola Group since December 2019, Ahmad also holds the position of Master Franchisee for Simit Sarayı in the UAE. Previously, Ahmad was the Chief Executive Officer and Vice President of Business Development at United Company For Central Markets - UCCM from August 2017 to January 2023, and held various marketing positions at Panda Retail Company – Savola Group from September 2008 to November 2017, including Marketing Director and Marketing Manager. Ahmad's early career included a role as Marketing Manager at Giant Stores from December 2006 to November 2008. Ahmad Chehade earned a Bachelor of Science degree in Business Marketing from Lebanese American University in 2005.

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Panda Retail Company – Savola Group

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Panda was founded in 1978 as one of the most important organizations in the retail sector in Saudi Arabia. In 1994, Panda merged with Azizia Company then in late 1998 Azizia Panda United was acquired by Savola Group, one of the largest diversified conglomerates in MENA region, Azizia Panda United became the retail sector of Savola and started its journey to become the leading food retailer in the region. In 2008, This acquisition has aided Panda in its growth and expansion by having the largest market share in the Saudi retail sector. The first new format of Hypermarket was opened in Riyadh city in 2004. In 2006, Panda moved forward with its regional expansion by opening its first store in Dubai. In 2008, more numbers of stores were operating under the name of Panda when Savola Group acquired “Giant” supermarkets in Saudi Arabia and merged them with Panda. One year later in 2009, Panda has landed another great success by acquiring all Geant stores in the Kingdom of Saudi Arabia. In 2014 the company name was changed from Azizia Panda United to the Panda Retail Company. And another big step in the expansion plan was achieved when Panda opened it hypermarket in Egypt in the year of 2015. These big steps have raised Panda share in the retail sector from 7% to more than 8%. Today Panda is the largest food retailer in the Middle East owns more than 400 branch of panda Super, Panda Hyper and Pandati in Saudi Arabia & Egypt making it the largest retail company that offering its services to more than 400 million visitors annually.


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