Serena de Maio

Serena De Maio currently serves as the VP of Brand Strategy, Consumer Insights, and Collaborations at Pandora, with a previous role as VP of Consumer Insights and the CMO office. Prior to Pandora, Serena founded SEDEMA, a marketing consultancy aimed at driving transformative initiatives, particularly for Pandora’s Marketing Organization. Serena co-founded Equel Social, a professional social media app, and served as Chief Growth Officer and CMO at Lingoda GmbH, where significant revenue growth and funding were achieved. Additional entrepreneurial ventures include founding LYONA, a high-end confectionery brand, and co-founding Grace & Wilde, a luxury shapewear brand. Serena's early career at Procter & Gamble involved various roles focusing on brand management and business transformation across multiple markets, demonstrating a strong track record in driving revenue growth and innovative marketing strategies. Educational credentials include advanced degrees from Université Paris Dauphine - PSL and University of Paris I: Panthéon-Sorbonne in management and marketing.