Papirfly
Beccy Primrose Furness is a skilled Customer Marketing Manager currently serving at Papirfly since June 2023 and involved with the Customer Marketing Alliance since May 2023. Previously, Beccy held the role of Customer Marketing Manager at Permutive from March 2022 to May 2023, and has extensive experience in various marketing and sales positions across notable companies including Pilot Group Ltd, D&D London, and Hilton. Academic qualifications include a Bachelor's Degree in Spanish Language Studies with Italian from Lancaster University, a Level 4 Certificate in Professional Marketing from CIM, and a Customer Marketing Certification from the Product Marketing Alliance.
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Papirfly
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Papirfly solves that common problem faced by Multi-national Employers: the need to deliver a consistent Employer Brand anywhere in the world.They understand that the competitive advantage gained by the research and development of your Employer Brand is only as good as the level of local activation of the guidelines and their interpretationduring brand delivery.Papirfly ensures the accurate interpretation of the guidelines by the application of innovative technology preventing the misuse of your brand, its haphazard application and misinterpretation, enabling you to deliver a consistent brand in any language.Papirfly protects and activates your global brand as never before and also enables brand compliant design output from non-agency team members, halving the time in production, saving oodles of agency time and saving vast sums of money. One client has reported a saving of over £100,000 in 2 months of going live plus 44 days time savings. This is common, however even organisations with moderate spend will see a return quickly.