Papirfly
Helen Keough has extensive experience in brand management, marketing, and customer experience, currently serving as Head of Enterprise Delivery at Papirfly since February 2018. In this role, Helen leads initiatives in Digital Asset Management and On-brand Content Creation, supporting over 1 million users across 1,500 global brands. Previously at Papirfly, as Head of Customer Experience, Helen oversaw customer onboarding and retention strategies for blue-chip clients. Prior to joining Papirfly, Helen held various marketing roles at Global Radio, including Brand Manager and Acting Head of Marketing, where significant increases in radio listening figures were achieved. Additional experience includes consulting, public relations, and event management across multiple sectors, showcasing a strong ability to develop and implement strategic brand initiatives.
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Papirfly
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Papirfly solves that common problem faced by Multi-national Employers: the need to deliver a consistent Employer Brand anywhere in the world.They understand that the competitive advantage gained by the research and development of your Employer Brand is only as good as the level of local activation of the guidelines and their interpretationduring brand delivery.Papirfly ensures the accurate interpretation of the guidelines by the application of innovative technology preventing the misuse of your brand, its haphazard application and misinterpretation, enabling you to deliver a consistent brand in any language.Papirfly protects and activates your global brand as never before and also enables brand compliant design output from non-agency team members, halving the time in production, saving oodles of agency time and saving vast sums of money. One client has reported a saving of over £100,000 in 2 months of going live plus 44 days time savings. This is common, however even organisations with moderate spend will see a return quickly.