Paradox
Nicolas Macheda's work experience spans various roles in digital marketing and growth strategy. Nicolas worked at Paradox as the Head of Growth, where they led the development and implementation of data-driven marketing initiatives. Prior to that, they were a Digital Marketing Manager and Growth Marketer at Mapiq, where they set up operations and built a team focused on growth opportunities and automation. Nicolas also worked at Easygenerator as a Campaign Manager and Marketing Operations Manager, driving structural projects and coordinating website development. Additionally, Nicolas has experience as a Digital Marketing Specialist at Cammio and as a Communication & Digital Projects Manager at MyMusicTeacher. Nicolas began their career with internships in web communication and consulting, as well as a role as an assistant to the broadcast coordinator at Radio Lor'FM.
Nicolas Macheda earned a Master 2 degree in Création de Projet Numérique & Digital Marketing from Universite de Lorraine, where they studied Information et Communication from 2010 to 2015. Nicolas also attended Constantine the Philosopher University in Nitra during the year 2011 to 2012 as part of the ERASMUS program, focusing on Mass médias, communication et publicité. In addition to their formal education, Nicolas has obtained certifications in Digital Leadership, Email Marketing, Growth-Driven Design, and Inbound Marketing.
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Paradox
Too many people end their lives with regrets. That's why... Paradox's mission is to give ambitious people the tools to think for themselves and live the life that truly inspires them through mobile apps, e-learning platforms, events and a strong presence on social media. Today, the personal growth industry faces two major issues : An effervescence of unfounded theories To address this issue, they have surrounded themselves with scientists, top athletes (Fred Bousquet, Frank Leboeuf, Serge Betsen among others), artists (Barry Osborne, producer of The Lord of the Rings and The Matrix), entrepreneurs (Marc Simoncini, Frédéric Mazzella, Gary Vaynerchuk, Janine Allis) and many others leaders and experts to dissect their strategies and share counter-intuitive and thought-provoking ideas. Ideas that are worthwhile but shared in a boring way and which unfortunately don't arise any interest among people. That's why their ambition is to make education, entrepreneurship and coaching as attractive as watching Netflix or going to Tomorrowland. Today, this approach has paid off and has enabled them to exceed one million followers on social media and to organize online events and training courses attended by thousands of people across the globe. That's all well and good, but they wanted more than just personal branding. So Paradox created 2 new brands with international ambitions. And that's where you come in...