Paramount
Varsha Srivastava is a seasoned media professional with extensive experience in digital media buying and advertising management. Currently serving as Senior Manager of Media Buying at Paramount since May 2022, Varsha previously held the position of Senior Media Buyer/Analyst at ViacomCBS and Digital Media Buyer/Analyst at WHOSAY. Varsha’s expertise includes managing media operations for ad campaigns across various platforms, optimizing advertisements for performance, and analyzing data for enhanced ROI. Additional experience includes roles at Quantified Media, Fordham University, UNDP, Worldwide Branding, MusicDish LLC, and Club Ground & Pound. Varsha holds an MBA in Communications and Media Management from Fordham University and a BBA in Marketing from Baruch College.
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Paramount
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Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.