Nathalie M.

Nathalie M. currently serves as Manager Global CRM at Douglas since September 2021, where responsibilities include optimizing campaign strategies through A/B testing, developing Tableau dashboards for customer lifecycle campaigns, and coordinating technical requirements for new CRM tools in collaboration with IT. Previous roles at Douglas included Junior Manager Global CRM and Working Student Global CRM & Global CRM Analytics. Prior experience at Sparkassen DirektVersicherung AG as a Working Student Sales involved consulting, maintaining CRM data, and facilitating customer communications. Nathalie holds a Master of Science in International Business with a focus on Strategic Marketing from Maastricht University School of Business and Economics and a Bachelor of Science in Economics from the University of Düsseldorf. Professional development includes training in SQL, project management, and leadership.