PartSource
Michael Massara serves as the Digital Manager at PartSource since January 2019, overseeing digital execution, online merchandising, online marketing, email marketing, social media, and hardware and software in-store solutions for both B2C and B2B. Prior to this role, Michael amassed significant experience at Canadian Tire Corporation from June 2001 to December 2018, holding several key positions including Manager Digital Publishing, where management of authoring and publishing activities across various platforms was undertaken, and Associate Manager Online Merchandising, responsible for developing merchandising guidelines and collaborating with partners. Michael’s career began at Canadian Tire Store #119 as an Automotive Service & Parts Advisor from 1991 to 2001. Michael holds a Bachelor of Business Management degree from Ryerson University, completed in 1997.
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PartSource
PartSource launched in 1999 and is a chain with over 90 corporate specialty automotive stores staffed by experts to meet the needs of professional automotive installers and serious do-it-yourselfers. Offering 300,000 unique parts, PartSource delivers quick in-and-out purchases with an extensive selection of quality brand name parts, competitive prices, outstanding services and a team of expert staff; PartSource Pros can access an additional 60,000 parts on a same day or overnight basis. Every PartSource store is staffed by auto parts professionals and car care enthusiasts who share their customers’ passion for vehicle maintenance.