PathFactory
Chris Tratar is a seasoned marketing professional with extensive experience in product marketing and consulting. Currently serving as the Sr. Director of Product Marketing at PathFactory since September 2024, Chris has successfully led efforts for the AI product ChatFactory and conducted competitive analysis. Chris's previous roles include Vice President of Marketing at Inkling, where responsibilities included rebuilding the marketing team and achieving pipeline generation targets, and Principal Consultant for various companies focusing on B2B marketing strategies. Chris is also an active member of the Sales Enablement Society since October 2017, contributing to the definition of sales enablement functions. Chris holds a Bachelor of Arts in Communications and Business from DePaul University.
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PathFactory
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The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase.