PAYBACK
Ahmed Khalaf is a skilled professional with extensive experience in marketing, media, and technology. Currently serving as a Junior PPC Manager at Hearts & Science, Ahmed also holds a position in Programmatic and Online Marketing at PAYBACK. Previous roles include Media Consultant at Wavemaker and Sales and Marketing Assistant at Desigual, where responsibilities encompassed public relations, media planning, and market research. Additionally, Ahmed worked as a Software Tester at uTest, executing and designing test cases for various applications, and served as a Media Engineer at Nilesat, managing signal testing and operations for broadcasting services. Academic qualifications include a Master's degree in Media and Communication Management from Macromedia University and an MBA in International Business from EU Business School, alongside a Bachelor's degree in Electrical, Electronics, and Communications Engineering.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.