PAYBACK
Akshay Sharma is currently the Manager Digital Analytics at PAYBACK. Previously, Akshay held positions such as Senior Product Manager at Moody's Analytics, Business Analyst at Adobe, and Quality Analyst at Jabong. With a strong background in data analysis and data visualization, Akshay's expertise lies in tracking and QA of websites, extracting data from various sources, and developing content for clients. Akshay holds an MBA in International Business from Amity University and a Six Sigma Green Belt certification from Benchmark Six Sigma.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.