PAYBACK
Alsu Ganieva is a skilled mobile performance marketing professional with experience in managing marketing strategies across various companies. Currently serving as a Mobile Performance Marketing Manager at PAYBACK since December 2022, Alsu previously held roles at Tradedoubler, including App Success Manager for the DACH region and Junior Partnership Development Manager in App User Acquisition. Earlier experience includes project management in marketing and communications at TeachPitch and business communications management at Zhilpromstroy-R Ltd. Alsu holds a Master's degree in English Studies from Ludwig-Maximilians-Universität München and a Bachelor's degree in English Studies from Kazan State University, along with ongoing education from CXL.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.