PAYBACK
Ana Boschert is a seasoned professional with extensive experience in account management and digital marketing, currently serving as a Senior Account Manager Digital at PAYBACK since January 2016. At PAYBACK, Ana oversees key accounts, designs, and implements B2C digital marketing campaigns, and develops innovative sales strategies for customer acquisition and retention. Prior to this role, Ana held positions at Tech Data from April 2011 to December 2015, including Programm-Manager Marketing, where responsibilities included planning and executing comprehensive manufacturer marketing plans. Ana holds a Diplom Betriebswirtin in Business Administration with a focus on Marketing from Rosenheim Technical University of Applied Sciences and a qualification as a Reiseverkehrskauffrau.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.