PAYBACK
Anja Kaiser is an experienced professional in data analytics, currently serving as Team Lead Data Analytics at PAYBACK since April 2017, where previous roles included Senior Data Analyst and Data Analyst. Anja Kaiser also has a background in key account management. Prior experience includes various positions at Siemens, involving IT controlling and financial reporting, from 2013 to 2017. Anja Kaiser's educational credentials include a Master of Science in Sustainable Business Management from Ulm University and a Bachelor of Arts in International Cultural and Business Studies from Universität Passau, complemented by study at Laurea University of Applied Sciences and Université de Limoges.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.