PAYBACK
Antonia Koburger's work experience includes various roles at different companies. Antonia is currently working as the Director of Global Realtime Marketing at PAYBACK since January 2022. Prior to this, they served as the Team Lead for Realtime Marketing & Customer Lifecycle Management at PAYBACK from June 2018 to December 2021. Antonia also worked as a Senior Manager for Business Projects at Plenti, an American Express subsidiary, from December 2017 to May 2018. Antonia began their career at PAYBACK in 2015, working as the Referentin for the CEO of Loyalty Partner. Antonia held this position until November 2017 and was responsible for coordinating strategic projects and supporting business development. Before joining PAYBACK, Antonia worked as a General Management Trainee at Loyalty Partner from March 2014 to June 2015. Antonia also gained experience as a Consultant at TME Consulting GmbH and completed student projects at ID-Consult GmbH and Infineon Technologies. In addition, Antonia worked as an intern at TME Consulting GmbH and KPMG. Antonia holds a role as a Wissenschaftliche Hilfskraft at Ludwig-Maximilians-Universität Lehrstuhl für Strategische Unternehmensführung from October 2012 to March 2013.
Antonia Koburger obtained their Bachelor of Science degree in BWL from Ludwig-Maximilians-Universität München in 2011. Antonia then continued their education at the same university and earned a Master of Science degree in BWL in 2013. Additionally, in 2009 and 2010, Antonia participated in an Erasmus Semester at Lund University School of Economics and Management, where they studied Business, Management, Marketing, and related supporting services.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.