PAYBACK
Bilyana Romanov has a diverse background in online marketing and programmatic advertising, with experience at companies such as PAYBACK, Allane SE, and OMD Germany. With a strong focus on data and activation, Bilyana has held various senior managerial roles throughout their career at companies like Brainagency Media and GroupM Connect Switzerland. Bilyana's educational background includes studies at HWR Berlin and Ludwig-Maximilians-Universität München.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.