PAYBACK
Ceri Ann Williams is a marketing professional with extensive experience in campaign management and marketing strategy. Currently serving as a Senior Marketing Manager Campaign at PAYBACK since April 2021, Ceri has previously held senior and managerial roles at ABOUT YOU GmbH and SportBrain Social Media Agentur. Ceri also contributed to the Marketing Association EUR as an External Relations Manager and worked at Ponte Group Pte Ltd in various marketing capacities. Ceri Ann Williams holds a Master of Science in Marketing Management from Rotterdam School of Management, Erasmus University, and a Bachelor of Science in Business Administration and Management from Ludwig-Maximilians-Universität München, complemented by an early education at the German-American International School.
PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.