PAYBACK
Dagmar Plieske has a strong background in business intelligence and customer insights, as well as experience in sales and financial services. From 2014 onwards, they worked at PAYBACK as the VP of Business Intelligence & Customer Insights. Prior to that, they held the position of Sales Director for Financial Services & Travel at PAYBACK from 2009 to 2014. Before joining PAYBACK, Dagmar worked as a Senior Consultant at emnos GmbH (Loyalty Partner Group) from 2007 to 2008. Dagmar also gained experience as a Customer Insights Manager at Vodafone Germany from 2005 to 2007 and as a Business Consultant at Vodafone Pilotentwicklung (R&D) from 2003 to 2005.
Dagmar Plieske holds a Master of Business Administration (MBA) degree in Diplom-Betriebswirtin from Ludwig-Maximilians-Universität München, although the specific start and end years of their education are not provided.
PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.