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Daniela Flesch has extensive work experience in various roles and industries. Daniela started their career in 1986 at BMW South Africa, where they held roles in advertising, media, and trade marketing. In 1998, they joined Telefónica Germany, where they led point-of-sale communication and new media until 2004. From 2004 to 2007, Daniela served as the Head of Sales Partner Communication at O2. In 2008, they briefly worked at Tech Data as the Head of the Business Unit PC Systems before starting their own marketing consultancy, Daniela Flesch Marketingberatung. In 2010, they joined Weltbild GmbH & Co. KG as the Head of Filialmarketing until 2014. Most recently, Daniela worked at PAYBACK as the Head of Marketing Services and later as the Director of Operations for Germany & Austria.
Daniela Flesch attended Hochschule München University of Applied Sciences from 1981 to 1986, where they obtained a degree in Betriebswirtschaft. Daniela is recognized as a Diplom Betriebswirtin.
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.