PAYBACK
Elena Meurer is an experienced marketing professional currently serving as Marketing Manager for Multichannel Campaigns at PAYBACK since April 2022. In this role, Elena is responsible for the conception, planning, and execution of multichannel marketing measures, focusing on customer communication and campaign performance analysis. Prior to this position, Elena worked as Manager of Media Strategy at FUTRUE GmbH, where tasks included designing media campaigns and negotiating with international partners. Additional experience encompasses roles at Picadora Medien GmbH, Webasto Group, and Klöckner Pentaplast, complemented by extensive educational credentials including a Master of Science in Business Administration from Universität Passau.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.