PAYBACK
Eva Fegelein has a diverse professional background, with experience in marketing and research roles at companies such as PAYBACK and Blind-Link. Eva holds a Master of Science degree in Business Administration with a major in Entrepreneurship & Social Innovation from WFI - Ingolstadt School of Management, as well as a Bachelor of Science degree in Business Administration with majors in Managerial Accounting, Logistics, and Marketing from Otto-Friedrich-Universität Bamberg. Additionally, Eva participated in a semester abroad focusing on Business, Management, and Marketing at the University of Vaasa.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.