PAYBACK
Franziska Kripp currently serves as Teamlead Marketing for eCommerce at PAYBACK, where oversight of 360-degree marketing strategies aims to achieve significant sales success. Prior experience includes leadership roles in online marketing at Sono Motors GmbH, where responsibilities encompassed team management and website relaunches, and as Senior Marketing Manager at etventure, focusing on B2B campaigns and event management. Earlier positions include project management at ProSiebenSat.1 Media AG and strategic consulting for FMCG brands at webguerillas. Franziska's educational background includes a Bachelor of Arts in Medienmanagement from Mediadesign University of Applied Sciences, a Scrum Master certification, and a Digital Marketing certificate from Squared Online.
This person is not in any teams
PAYBACK
1 followers
PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.