PAYBACK
Franziska Weyer is an experienced marketing professional currently serving as an Acquisition Manager at PAYBACK since June 2020. Prior to this role, a tenure at L'Oréal spanned from September 2017 to May 2020, during which Franziska held positions as Activation Manager, Junior Activation Manager, and Junior Digital Manager for the Garnier and Maybelline brands. An internship at BSH Hausgeräte GmbH focused on corporate digital transition and global marketing activities for the Home Connect platform. Earlier experience includes a digital marketing internship at L'Oréal Paris and a logistics internship at MTU Aero Engines. Academic qualifications include a Master of Science in Business Administration with a focus on Marketing & Services from the University of Bayreuth, a Bachelor of Science in Industrial Engineering from ESB Business School, and a brief academic stint at Swinburne University of Technology.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.