PAYBACK
Heike Ratzke is an experienced leader in sales operations and partner products, currently serving as Teamlead Partner Products at PAYBACK since September 2018. Previously, Ratzke held the position of Senior Sales Operations Manager International at Verizon Media, where responsibilities included strategic account planning and collaboration with AOL leadership across multiple markets. Ratzke's extensive career at Microsoft spanned twelve years, encompassing roles such as Sales Excellence Manager for Europe and Germany, where efforts focused on customer segmentation, sales processes, and business insights reporting. Ratzke began the professional journey as an Account Manager and Marketing Assistant, demonstrating a strong foundation in marketing analysis and CRM support. Ratzke holds a Bachelor of Business Administration in International Management & Marketing from Hanze University and attended The University of Alabama.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.