PAYBACK
Ines Schuster is a seasoned marketing professional with extensive experience in various roles across different companies. Currently serving as Senior Marketing Manager Campaigns at PAYBACK since July 2022, Ines previously held positions including Senior Brandmanager at MediaMarkt Saturn E-Commerce GmbH and Expert Loyalty Management & Promotions at MediaMarktSaturn Markenservice GmbH & Co KG. Earlier experience includes Senior Direktmarketing-Manager at DeutschlandCard GmbH and Abo-Marketing at FUNKE Zeitschriften GmbH. Ines also led marketing projects at Regio Augsburg Wirtschaft GmbH and worked as Vorstandsassistent/Projektmanager Marketing at Salzburg München Bank AG. Ines holds a Magister in Medienpädagogik from the University of Augsburg and a Direktmarketingfachwirtin degree from Bayerische Akademie für Marketing BAW München, along with international education from Université de Savoie.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.