PAYBACK
Joanna Marchetti has a diverse professional background in analytics, business intelligence, and e-commerce. Joanna has held positions at companies like PAYBACK, SHS-VIVEON, and TALEX in roles ranging from Business Analyst to Data Warehouse Developer. Joanna is a skilled professional with a strong educational foundation from Uniwersytet im. Adama Mickiewicza w Poznaniu and University of Düsseldorf.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.