PAYBACK
John-Paul Herrmann has extensive experience in product management and mobile strategy, currently serving as Referent Mobile Product Strategy & Design Thinking at PAYBACK since March 2014, where efforts focus on a multi-brand loyalty program. Prior to this, John-Paul worked as a Product Manager at Gini, creating an app for swift invoice payments, and led product development at 3D-Zeitschrift with responsibilities covering mobile and web projects. Additional roles include Solution Consultant at Hillert und Co. Interactive und Mobile Marketing GmbH, where John-Paul advised startups on mobile app development, and Web-Konzeptioner at ABW Agentur für digitales Marketing GmbH, focusing on web concept and UX. Earlier career stages include Project Manager at Visible Vibrations GmbH and Assistant to the Management at AIS Management GmbH, emphasizing event planning and process development.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.