PAYBACK
Julia Binder is an experienced marketing professional with a strong background in e-commerce and strategic marketing development. Currently serving as Senior Marketing-Manager E-Commerce at PAYBACK since August 2017, Julia is responsible for the strategic development of the Austrian rewards shop, creating new CRM strategies, and coordinating multichannel marketing campaigns based on data-driven analyses and KPI monitoring. Julia's career includes roles as Marketing-Manager and Consultant Partner Marketing at PAYBACK, focused on marketing campaign consultation and implementation. Prior experience includes Online-Marketing & Content Manager for Movies at Amazon, where Julia managed marketing initiatives for major film studios, and positions at intelliAd in account management and support. Julia holds a Diplom in Sociology from Ludwig-Maximilians-Universität München.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.