PAYBACK
Julia Lulla is a seasoned marketing professional with a strong focus on email marketing and campaign management. Currently serving as Senior Manager of E-Mail Marketing at PAYBACK since June 2020, Julia has previously held positions as Manager of E-Mail Marketing at the same company and as Specialist in Newsletter & Campaigning at REDBLUE Marketing GmbH. Julia's experience encompasses project management for national newsletters, audience segmentation, and the development of newsletter concepts. Prior roles include Junior Manager Setup & Implementation at dailypoint, where responsibilities involved client support and testing of newsletter templates, and an internship at Zarges von Freyberg Hotel Consulting, focusing on market analysis and marketing actions. Julia began a career in hospitality, working as Commis de Rang at Hotel Vier Jahreszeiten Kempinski München and completing training in various hotel departments at Le Méridien Munich. Julia holds a Bachelor of Arts in Tourism Management from Hochschule München University of Applied Sciences.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.