PAYBACK
Kerstin Biegert is an experienced professional in customer insights and analytics, currently serving as Senior Manager at PAYBACK since May 2020. Previously, Kerstin held various roles at emnos, including Product Manager for Customer Insights and a Global Personalization Solution, as well as Consulting Manager for both DACH and US regions. Other notable positions include Senior Manager of Product & Strategy at die kartenmacherei GmbH and Management Trainee at PAYBACK. An academic background includes a Diploma in Economics from Comillas Pontifical University and a Dipl. Betriebswirt in International Management from the European School of Business Reutlingen. Throughout the career, Kerstin has led projects aimed at driving sustainable growth through shopper insights and direct marketing within the retail and FMCG sectors.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.