PAYBACK
Lara Herda is an experienced Mobile Marketing Manager at PAYBACK since August 2019, focusing on the creation and implementation of app CRM campaigns, campaign analysis, App Store optimization, and mobilization projects. Prior experience includes roles as a Management Trainee at TRUMPF and as a working student in marketing communication and market research at Hilti Deutschland AG, as well as positions in online marketing and product marketing services at TRUMPF GmbH + Co. KG. Lara Herda holds a Master of Science in Informationsorientierte BWL from the University of Augsburg, a Master's degree in BWL from Wroclaw University of Economics and Business, and a Bachelor of Science in Economics and Business Administration from the University of Tübingen.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.