PAYBACK
Lena D is an experienced professional with a background in marketing and customer engagement. Currently serving as a Specialist in Innovative Mobile Customer Involvement at PAYBACK since April 2019, Lena D previously held the position of Senior Marketing Manager at ANTENNE BAYERN GmbH & Co. KG from April 2017 to March 2019, and worked as a Data Activation Manager. Lena D holds two Bachelor's degrees in Engineering, one in Digital Media & Print and another in Medientechnik, both obtained from Hochschule München University of Applied Sciences between October 2007 and September 2011.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.