PAYBACK
Lena Waldleitner has extensive experience in sales operations and marketing, currently serving as Sales Operations Manager and previously as Direct Marketing Manager Print at PAYBACK since January 2019. Additional roles include Aushilfskraft at Werbewerk Paul & Woche GbR and Qualimero GmbH, and Studentische Hilfskraft at Universität Augsburg. Lena Waldleitner began a marketing apprenticeship at Loyalty Partner, gaining foundational knowledge in marketing from September 2014 to June 2016. Educational achievements include a degree from the University of Augsburg, completed in 2019.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.