PAYBACK
Lisa Claudia Schmitt is a highly experienced marketing professional currently serving as a Senior Marketing Manager for Offer & Projects at PAYBACK since July 2021. With a strong background in multi-channel marketing, project coordination, and budget management, Lisa has successfully led the integration of new partners and developed marketing strategies tailored to target audiences, optimizing performance through data analysis. Previous roles include Senior Marketing Manager Campaign and Marketing Manager Campaign at PAYBACK, Marketing Manager at Unibail-Rodamco-Westfield, and International Marketing Specialist at CYBEX. Lisa holds a Master of Science and Bachelor of Science degrees in International Business from Otto-Friedrich-Universität Bamberg, as well as a Bachelor of Science in International Business from Universidad Loyola.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.