PAYBACK
Lisa Semmelbauer is a skilled campaign manager in digital sales at PAYBACK since April 2022, with a strong background in marketing and project management. Prior experience includes roles at PKF MÜNCHEN as an executive assistant focused on marketing and events, and FTI Touristik GmbH as a project manager for touristic partnership marketing. Lisa's career also includes positions as a product manager and junior product manager at 5vorFlug GmbH, and as a tourism specialist at DER Deutsches Reisebuero GmbH & Co OHG. Lisa holds a Bachelor of Arts degree in Marketing & Digital Media from FOM University of Applied Sciences for Economics and Management, earned between 2017 and 2021.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.