PAYBACK
Maria Kammermeier has extensive experience in multichannel CRM marketing, currently serving as Senior Manager Direct Marketing Print at PAYBACK since November 2019. In this role, Maria develops strategic concepts for customer engagement, manages award submissions, and leads projects to enhance customer communication based on behavior. Previously, Maria worked at Expedia, Inc. as Merchandising Associate for 3rd Party Partnerships, where responsibilities included managing campaigns and key accounts across EMEA and Canada. Maria also held the position of Product Manager for foreign markets at RSD REISE SERVICE DEUTSCHLAND GMBH, focusing on market research and marketing material creation. Maria's early experience includes a role as an intern at weddix GmbH, supporting product management and public relations. Educational qualifications include a Master of Science in Economics of Psychology from FOM University and a Bachelor of Arts in Tourism and Event Management from the International School of Management.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.