PAYBACK
Maria Wieczorek is a skilled data analyst with extensive experience in data validation, analysis, and research methodologies. At PAYBACK since February 2021, Maria has leveraged analytical skills to derive insights. Previous experience includes conducting a Master Thesis at BMW Group focused on anomaly detection, where Maria evaluated and implemented methods using Python. Prior to that, Maria worked at puls Marktforschung GmbH from June 2012 to January 2020, engaging in survey data analysis and internal consulting on research design, while also contributing to a text mining project with Hof University and Leipzig University. Maria's professional journey began with an internship at TNS Infratest in early 2011. Maria holds a Magister Artium in European Ethnology from Ludwig-Maximilians-Universität München and has studied at Albstadt-Sigmaringen University and Universität Passau.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.