PAYBACK
Markus Kleinfelder has over 20 years of work experience in various roles and companies. Markus started their career at Roth & Lorenz GmbH as a Teamlead Eventmarketing. After that, they worked as a Streaming Media Developer at feedback AG. Markus then moved on to Verlag C.H.BECK oHG as an IT Project Manager and Developer. Markus joined PAYBACK in 2005 and held multiple roles, including Head of Customer Loyalty Management and Head of Release and Innovation Management. Later, they became the Director of PAYBACK Global Architecture, Engineering, and Data. Markus also served as the Director of PAYBACK International Engineering and Operations and Global Data Products. Most recently, they have been the Director of PAYBACK Backend Engineering, responsible for all PAYBACK markets worldwide. Alongside their role, they have been the Engineering People Leader of over 100 engineers across Munich and Warsaw. In addition to PAYBACK, Markus also worked at American Express as the Director of Engineering and Rollout Plent from 2013 to 2018. Overall, Markus has a strong background in engineering, operations, and data products, with a focus on loyalty management and project management.
Markus Kleinfelder obtained their degree in Informatik from the Fachhochschule Heilbronn, Hochschule der Medien Stuttgart in the year 2000. No further information about their education history is available.
PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.