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Michael Karl began their work experience as a Trainee Channel Communication | Marketing at Sky Deutschland GmbH in October 2010. Michael then went on to work as a Junior Manager and later as a Manager in Channel Communication | Marketing. In February 2015, they were promoted to Senior Manager in Brand Communication | Marketing. Michael continued to progress in their career, eventually becoming the Head of Brand Communication | Marketing. In May 2019, they took on the role of Head of Campaign Communication | Marketing until August 2022. In November 2022, Michael Karl joined PAYBACK as the Head of PoS & Trade Marketing.
Michael Karl's education history includes the following:
1. From 2009 to 2010, they attended BAW - Bayerische Akademie für Werbung und Marketing, where they obtained a degree in Diplom Medienmarketingwirt (BAW). Michael'sfield of study was Marketing und Werbung.
2. From 2007 to 2009, they studied at Entertainment Media Verlag GmbH & Co. KG and earned a degree in Medienkaufmann für Digital- und Printmedien. The field of study for this degree is not specified.
3. From 2002 to 2007, they attended Hochschule Landshut and studied Betriebswirtschaft (Business Administration). The degree obtained is not mentioned.
In addition to their formal education, Michael Karl has obtained several certifications in various subjects. These certifications include "Design Thinking am Praxisbeispiel" and "Design Thinking – Grundlagen" from LinkedIn, both obtained in January 2022. Michael also obtained certifications in "Management Y: Agile, Scrum, Design Thinking & Co. (Blinkist Kernaussagen)" from LinkedIn in January 2022, "Change for Leaders," "Intercultural Competence & Unconscious Bias," "L.E.A.D. - The Leadership Curriculum," and "Leading Teams & Managing Conflicts" from Sky in September 2021. Furthermore, they obtained certifications in "Projektmanagement II" from Sky in October 2013 and "Professionelle Methoden im Projektmanagement" from COMNESSIO / International Project Management, Training & Consulting in September 2012.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.