PAYBACK
Nadine Katherina Guggemos is an experienced professional in account management and business development, currently serving as a Senior Key-Account Manager and Vertical Lead for Beauty & Health at PAYBACK since August 2018. With a strong background in managing top-tier eCommerce clients and a specialization in analytics and automation, Nadine has excelled in driving business growth and customer retention strategies. Previous roles include Analytical Consultant at Google, where data-driven consulting and dashboard creation were key responsibilities, and Key Account Manager at Booking.com, focusing on the optimization of advertising for hotel partners. Nadine's career began in HR administration at the Max-Planck-Institut and has evolved through a variety of positions in marketing and account management, supported by a Bachelor’s degree in Business Administration from Hochschule München University of Applied Sciences.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.