PAYBACK
Norbert Wirth has an extensive work experience in data science and marketing analytics. Norbert has held various leadership positions in top companies such as PAYBACK, I-COM Global, Spectosphere, Sqooba, PwC Europe, SUPERCRUNCH by GfK, GfK, and MarketTools. Norbert has demonstrated their expertise as a Global VP Data, Co-Chair of the Data Science Board, Member of the Board of Advisors, CEO of Sqooba Deutschland, Director of Data Science and Artificial Intelligence, and Managing Director at SUPERCRUNCH by GfK. Norbert has also served as the Global Head of Data and Science, Global Head of Innovation and Digital, and Manager of Marketing Sciences at GfK. With a focus on strategic management, data strategy, and innovation, Norbert has proven himself as a visionary and influential leader in the field.
Norbert Wirth attended the University of Tübingen from 1991 to 1999, where they obtained a Master's degree in Sociology and Political Science.
PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.