PAYBACK
Olaf Briese has extensive work experience in various marketing roles. Olaf is currently serving as the Head of Digital Direct Marketing at PAYBACK, where they are responsible for improving the digital push channels and increasing their relevance for customers and partners. Prior to this, from 2009 to 2019, Olaf worked as an Online Marketing Consultant at #olafbriese.de, providing consulting, strategy, and training services in email marketing, online marketing, content marketing, CRM, social media, and SEO. Olaf also worked as a Senior Online Marketing Manager at DeutschlandCard GmbH from 2010 to 2012. Olaf has a background in content management and worked as a Content Manager at be2 and redblue Marketing GmbH. Additionally, they gained experience in picture editing and sales at Foto Video Sauter. Olaf started their career as an apprentice photographer at Foto-Fachlabor Knoblich. Olaf also had a role in civilian service at a school for mentally disabled children.
Olaf Briese's education history includes attending the Bayerische Akademie fuer Werbung und Marketing (BAW) from 2003 to 2004. During this time, they obtained a Dipl. Electronic Marketing Fachwirt BAW degree in the field of Online Marketing.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.