PAYBACK
Patrick Väthröder has extensive experience in project management, consultancy, and coaching roles in various industries including loyalty programs and consumer goods. Patrick is currently leading a team at PAYBACK focused on developing a highly personalized marketing platform for millions of members. With a background in business administration, Patrick also runs their own consulting firm specializing in systemic coaching and team process management. Patrick is skilled in utilizing cutting-edge technologies like cloud computing and machine learning to drive successful business outcomes.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.