PAYBACK
Paul Rieger possesses extensive experience in campaign and process management within the marketing sector. Currently serving as Campaign & Process Manager at PAYBACK since February 2022, Paul excels in managing complex online campaigns, optimizing operational processes, and collaborating with various stakeholders for quality and incident management. Prior to this role, Paul was an Account Manager at Plan.Net Group, where responsibilities included overseeing CRM projects for Telefónica brands and Lufthansa's B2C marketing. With previous positions at ENIGAMI Group and Deutsche Bundesbank, Paul has developed a strong foundation in account management and IT services. Paul holds a Bachelor of Arts in Marketing and Digital Media from FOM University of Applied Sciences for Economics and Management, earned between 2016 and 2020.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.