PAYBACK
Pia Grastat is an experienced marketing professional with a strong background in email marketing and account management. Currently serving as a Senior E-Mail Marketing Manager at PAYBACK since June 2018, Pia previously held the position of E-Mail Marketing Manager. Prior experience includes a role as Marketing Manager at Aboutbooks GmbH and Account Manager at gkk DialogGroup GmbH. Pia began their career as a Junior Project Manager in Marketing at Gallafilz GmbH. Academic qualifications include degrees in Communication from both Ludwig-Maximilians-Universität München and Bayerische Akademie für Werbung und Marketing, earned between 2013 and 2015.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.