PAYBACK
Rieke Wiegmann is a seasoned professional in account and project management, currently serving as a Key Account & Project Manager at PAYBACK since December 2022. Prior to this role, Rieke held the position of Sales Manager at Ad Alliance from January 2018 to October 2021 and worked as a Junior Verkaufsmanager at IP Deutschland GmbH from September 2016 to January 2018. Rieke earned a Bachelor of Arts (B.A.) degree in Medien und Kommunikationswirtschaft with a focus on Digital & Print from Baden-Wuerttemberg Cooperative State University (DHBW) between 2013 and 2016.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.