PAYBACK
Rouven Aretz is a seasoned professional in the field of digital media and programmatic advertising, currently serving as Senior Key Account Manager Programmatic at PAYBACK since May 2022. Prior experience includes roles such as Sales Consultant Regional Lead at Welect GmbH, Senior Digital Media Planning & Consulting at Mediascale GmbH & Co. KG, and various consultant positions at MediaCom, where responsibilities evolved from Trainee to Senior Digital Media Consultant. Rouven began the career with practical experiences at Vodafone and Engel & Völkers, complemented by a Bachelor of Arts in Medienmanagement from Ostfalia - University of Applied Sciences and a background in Eventmanagement from IHK Düsseldorf.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.