PAYBACK
Sabrina Hansen is a seasoned professional in marketing with extensive experience in managing advertising and campaign strategies. Currently serving as a Senior Ad & Campaign Manager at PAYBACK since June 2021, Sabrina has previously held roles such as Performance Marketing Manager at Penguin Random House Verlagsgruppe GmbH and various online marketing positions at FTI GROUP. Sabrina's career began with internships and student positions in marketing and sales, including a focus on content management and tourism. Sabrina holds a Bachelor of Science degree in Business Administration with a focus on Strategy & Information from the University of Augsburg, complemented by training as a Tourism Kauffrau.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.