PAYBACK
Sandra Prinzenberg has a diverse background in marketing and business development. Sandra started their career as a Senior Consultant at BBDO Consulting in 2001, where they worked until 2004. Sandra then joined Siemens as a Senior Manager in Portfolio Management Mobile from 2004 to 2005. In 2006, they joined Loyalty Partner as a Senior Manager in Corporate Development, a role they held until 2008. From 2008 to 2011, Sandra was the Head of Business Development at PAYBACK. Sandra then transitioned to the role of Head of Campaigns / Digital Products & Innovations from 2011 to 2014. From 2014 to 2020, they held the position of Director Multichannel & Lifecycle Management (CRM), and then Director of Realtime & Multichannel Marketing until 2020. Currently, Sandra serves as the Vice President Multichannel Marketing at PAYBACK.
Sandra Prinzenberg studied at Universität Witten/Herdecke from 1995 to 2000, where they obtained a degree in Economics, specifically a Dipl Ökonom (MBA). Additionally, they attended SUNY New Paltz, although specific details about their degree and field of study are not provided.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.