PAYBACK
Silvia F. is a seasoned professional with extensive experience in project management and partner integration. Currently serving as a Senior Project Leader for Partner Integration & Mobile Projects at PAYBACK since January 2022, Silvia has previously held significant roles, including Senior Project Manager/Product Owner for Salesforce CRM at Hubert Burda Media from June 2018 to November 2020, and Project & Key Account Manager at Holtzbrinck Publishing Group from November 2013 to April 2018. Silvia's career also includes positions as Senior Project Manager and Executive Assistant to the Managing Director at Arvato from July 2010 to October 2013, and editorial work at Penguin Random House between February 2008 and June 2010. Silvia holds a Diplom from Ludwig-Maximilians-Universität München and has pursued further education at Universitat Internacional de Catalunya and Universitat de Barcelona.
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PAYBACK
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PAYBACK is the leading multipartner loyalty program and multichannel marketing platform. In Germany, Austria, Italy, Poland and other countries worldwide, customers can collect points from thousands well-known companies and marketplaces offline and online and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and mobile – and, in doing so, provides the optimum combination of coverage and personalization. Companies are able to run integrated campaigns via all available channels. They can get their message and offers to customers at the right time and the right place via the right channel - and as a result, maximize their ROI. PAYBACK is part of the American Express Group.